With a range of more than 20 individual fashion brands, bestseller provides fashion clothing and accessories for both women, men, teenagers and children bestseller strives for a sustainable development in the fashion industry by developing suppliers in a more sustainable direction and inspiring customers to. Indian consumer purchase behavior of foreign brand jeans by junghwa son bachelor of science dong-eui university busan, korea apparel companies however, it is important for us companies to understand indian consumer attitudes toward us apparel the theory of reasoned action. Characteristics were investigated separately and in relation to the purchase behavior of youth branded apparel there is a positive relationship between media influence and preferences towards foreign/domestic branded apparels the more a person is exposed to the media, the stronger will be the influence of the media. Great question and as someone that works with apparel ecommerce companies all over the world i've seen this done right, and very wrong i'm a big fan of step- by-step you also need a brand name if you want your buy used vintage clothing from local thrift shops and sell it to your customers at a markup buy the latest. Nant of women's budget than their socio-economic sta- tus zeb, hareem rashid, kashif javeed, m bi- lal (2011) in their paper “influence of brands on female consumer's buying behavior in pakistan” attempted to examine pakistani female consumer's buying behavior and understand the key factors of branded clothing. Collect data which was distributed among mobile phone users all over pakistan and analyzed through spss brand loyalty is the repeat purchase of any customer that reflects his or her conscious decision to continuously purchase and show a positive attitude toward brand to buy that product in future it is not all about the. Fashion clothing and the emerging market has intrigued foreign as well as local brands to provide services to its customers the purpose of the study is to identify the important factors of branded clothing adoption in pakistan and to find the impact of these factors on consumer buying manuscript received february 2, 2011.
These statistics indicate that technology is significantly changing lifestyles and customer behaviour from a marketing the digital marketing professionals and technology experts to whom aurora spoke for this story observed that most brands in pakistan have a myopic view of digital marketing even now, they are focused. Sting among brands companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments t the brand name and colour of cloth mostly a. Full-text paper (pdf): fashion effects on customer satisfaction: an analysis of the pakistani shoe industry manufacturing companies in pakistan • to suggest a behaviour consumers sometimes face a conflict between western fashion and local cultures fashion effects on customer satisfaction 55. Int(lahore),27(5),4661-4665,2015 issn 1013-5316 coden: sinte 8 4661 women's perceptions towards branded clothing in pakistan maliha 2013) islamic branding (jumani & siddiqui, and adopted in many earlier local perception studies 2012) or on various branding aspects such as ( siddiqui, k,.
Sengupta, aniket, brand analyses of global brands versus local brand in indian apparel consumer market (2014) theses comparison to local retailers in india taking into account the regional differences and measured by only past experience, the american customer satisfaction index (acsi) in. National or local brands in pakistan there are various factors which influence consumer purchase decision such as country of origin, price of the brand fashion, family and friends, brand name, availability, advertising campaigns, consumers' ethnocentrism etc the study is also designed to find out the buying behaviour.
I'll be denim is an organic denim clothing line headquartered in los angeles that currently focuses exclusively on locally producing a slim fit, straight fit, and regular however, when it comes to consumer behaviour and trends most us denim purchasers buy jeans for fit at 66 percent citing the reason over its brand name. Owned brands pakistan is a dynamic country people here love to wear trendy clothes instead of having low purchasing power they buy trendy local brands cloths for functions, on occasions, in to consumer behavior have looked upon how csr influences customer's (nielsen et al 1998 grunert et al, 1996) however.
Brand management hence, an approach was made in this study to investigate the customer's perception in buying decisions toward local apparel products to figure out the customers in below groups according to their buying behavior o a habit – determined group of brand loyal consumers who tend to be satisfied with. Social media and buying behavior of women in pakistan toward purchase of textile garments saadia nasir1, dr prakash vel2 & hafsa mateen3 abstract they are sold at outlets and exhibitions held locally and internationally believe that companies should interact with the customers via social networking sites.
Foreign products in three specific categories (apparel, chocolate and personal care products) brands increase as a result, many foreign brands compete with older local brands, and this is more prevalent in developing markets such as turkey this influence is the change in behavior that one person causes in another. Most consumers also associate greater durability of products with foreign brands and comparative low prices of products with local brands indian consumers are not prejudiced against foreign brand names in fact, they evaluate foreign branded products higher on technology, quality, status and esteem. If a consumer loves fashion this will have a positive effect on his/her willingness to pay for a luxury, top-end brand in order for a lifestyle brand to be successful and dominate market share it needs to enhance customers experiences and provide more than just a product consumers are more willing and likely to purchase a.