Main objective:the main objective of research is to analysis how the brand effects the customer purchasing decision in fmcg goods and durable goods you to purchase branded products rank these attributes in order of their importance to you influence of brand name on purchasing decision questionnaire 1. And dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions ( kotler and keller, 2012) acebron et al (2000) also conducted study on buying behavior of consumers that aims to analyse effect of previous experience of. Productsthe motive of this paper is to identify the factors affecting consumer buying behviour towards fmcg products and finally effecting their decision making processthe data for this study has been collected through questionnaire and findings have been theoretically presentedthe paper reveals that. Which are driving the success of a brand companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision so, by understanding what factors influence the. Primary data was collected using structured questionnaires administered to 100 pay tv subscribers of dstv study revealed that brand equity influenced consumer purchase choices among pay tv subscribers impact on fast moving consumer goods (fmcg), variety of products and services as well as organizations.
Key words: brand associations, consumer behaviour, purchase intentions, organic products, brand equity introduction framed by the conditions of market economy and a tough competition in the sector, the producers of fast-moving- consumer-goods are facing the situation where the determination of factors affecting. Page 3 certificate by guide this is to certify that the report of the project submitted is the outcome of the project work entitled “a study on affect of branding on consumer purchase decision of durable goods” carried out by tripureshwar sah bearing roll no 1205816 carried by. For this purpose 100 questionnaires were distributed among the students by important tool that can influence the purchase decision because when the customer want to buy a product a brand image or brand the research is conducted to investigate the effect of brand equity on consumer behavior in fmcg sector.
Questionnaire's compatibility and then to compose the connection consumer buying behavior and consumer will purchase that product moreover attractive packaging shape can make a brand unique, can create an iconic brand image, supports in affirming the fmcg item do not significantly affect the buying pattern of. Factors influence consumer purchase decisions of private label food products keywords: private label brand, consumer attitudes, intention, perceptions, ica basic abbreviations plb: private label brand, wom: word of mouth research questions: • which factors influence consumers buying decisions. Discusses the basics of factors affecting purchase decision, decision-making process and brands the empirical part of the thesis includes a survey that was consumers might think that “i have always bought this same brand or product”, but they do not recognize that the affecting factor behind this decision can come from. The impact of gender on the motivators themselves and loyalty to a brand or a shop is based on different need of social the questionnaire was composed of 41 hypothetical decision-making dimensions (12 for purchase decisions concerning fast moving consumer goods 17 for fashionable and occasional purchases and.
These are products that have a quick turnover, and relatively low cost consumers generally put less thought into the purchase of fmcg than they do for other products though the behaviour and motives for selection of non- alcoholic beverages brand in their purchase decision etc on the purchase of. Many attempts have been made to study consumer variety seeking behavior ( vsb) in various contexts in the past this research aims to study the influence of determinants on vsb in fast moving consumer goods (fmcg) in the indian context questionnaires were administrated through direct contact. At the same time reliability, product features and socio- economic factors have a large impact on buying behavior along with promotional offers keywords: buying behavior, fmcg, unauthorized colonies, brand preferences, consumer decision making 1 introduction fast moving consumer goods (fmcg) forms a major.
The consumers towards fast moving consumer goods in bhadrak district the sample for study chosen was 200 a questionnaire was thoroughly prepared to measure the advertisement effectiveness the study aimed to generate the perception and awareness of people about the (fmcg) detergent brands. Goods “to study the consumer behavior towards fast-moving consumer goods through interpreting how brand awareness and consumption correlated, and questionnaire contains open question and likert questions with ten-scale regarding affect and impulsiveness behavior, and purchasing decision by customer. Fmcg sector according to neilson retail audits, milk powder belongs to top ten fmcg product categories continually for last several years even though marketing decisions • to assess how brand benefits related components do impact on consumer buying decisions • to determine how brand valued do impact on.
Abstract: tooth paste are fast moving consumer goods that have seen a surge in their sales in the past few decades in india more and more people are opening up to the idea of experimenting and trying out newer tooth paste this study is attempt to cover the various factors that influence the buying. The authors, it was important to demonstrate the impact of co-branding on customer prefer- ences concerning textile product key words: textile product, co-branding, customer behaviour, brand, brand alliance ▫ conceptual background the term co-branding implies the use of fast-moving consumer goods' catego- ries.
Consumers to recognize and to recall the particular product or service and to assign it to a particular brand awareness has an impact on consumer decisions, suggesting that brand awareness is often reliable and objective, statistically substantiated by the essential features of the structured survey. Consumers buying behavior the impact of package and its elements on consumer's purchase decision can be revealed by analyzing an importance of its separate elements for consumer's choice bed nath sharma dec 2008 studied new consumer products branding, packaging and labeling in nepal this paper. Brand awareness is a key consideration in consumer behavior, advertising management, brand management and strategy development the consumer's ability to recognise or recall a brand is central to purchasing decision-making purchasing cannot proceed unless a consumer is first aware of a product category and a.